52 Issues

This morning I sent the 52nd issue of my personal email newsletter, Justin’s List. I share the most interesting things I read all week. Can’t believe that I’ve kept it going this long. ┬áIt’s really just something I was experimenting with but the numbers always proved to be something people enjoyed.

It started out of a frustration with social media. It was feeling so noisy that I didn’t feel like I was reaching people effectively anymore. At work, we had invested a lot into email marketing and seen huge results. Why wasn’t I doing it personally?

Social media is so noisy. It’s a never ending stream that’s impossible to keep up with. If I post something on Facebook or Twitter, it’s a complete toss up whether someone will actually see it. When delivering something to someone’s email inbox, I feel more confident that they’ll see it. It’s in their inbox and their┬áinbox is MUCH more personal.

And also interesting… Starting to see more of my friends experimenting with this as well.

The ancient technology of email isn’t going anywhere and I predict that’ll become even more important in today’s world.

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