Since the dawn of e-mail, it has been used for every type of person to person communication that someone can imagine.
The thing is e-mail was getting used for so many different purposes that messages were getting lost. People were sending messages to say that they were on the way home from work and it was getting mixed in with everything else.
This is where lightweight messaging services like the Facebook Wall, Twitter, or Pownce. They fill the role that email did but they do it better than email.
The Facebook Wall allows you to say a quick hello. Twitter says what you’re up to. Pownce allows you to send someone a quick link or file. They each only do these simple tasks and they do it better than email does. Plus with the messages siloed out into these different services, you can process them much quicker.
As Jeremiah Owyang points out, because of these lightweight messaging services, e-mail usage may be on the decline. It really doesn’t surprise me.
Broadcasting your presence using Web applications like Twitter is a great way to market your brand but it is also a great way to market your blog. Every time you make a blog post, you can let your Twitter feed followers know.
With the Web application Twitterfeed, this is easy. All you do is put in your RSS feed URL and your Twitter username and password and you’re all set. Your Twitter feed will be updated every time your blog RSS feed is updated. (it actually works with any RSS feed.)
Try it and you will drive traffic to your Web site.
(thanks Search Engine Land)
Robert Scoble, recently made the following comment, assuming that people use Pownce versus Twitter…
All you “pro-Powncers” are assuming one thing: that Twitter isn’t going to come back. I’ve heard rumors of a soon to come update. I love competition!
Am I crazy or do Twitter and Pownce fill two completely different needs?
Twitter is here to answer the question, “What are you doing right now?” It’s for quick short status updates. It’s the Web 2.0 version of IM away messages.
Pownce is to send stuff (messages, links, files, and events) to my friends. It recognizes that we all too often just want to send something quickly to someone. It doesn’t feel like it should deserve its own email. Plus things too often will get lost amongst the clutter of email. Pownce is just like writing on someone’s Facebook Wall.
What would be great is if one of the options in Pownce was to send and receive Twitter updates.
Twitter updates are just one more type of content that you send to your friends.
I’m really fascinated by the idea of broadcasting your presence. People are broadcasting real-time messages about where they are and what they’re doing to their friends or even the world. Applications like Twitter, Jaiku, and Pownce are getting more and more popular.
What’s happening is we’re opening up a completely new class of real-time communication that we didn’t have before. Most people only check their e-mail a couple times a day. You may talk to someone on the phone a few times a week if you’re really close. You may see someone in person but you’re not with them every second of the day.
On a basic level, what’s the question that everyone asks of eachother when you’re on the phone, “what are you up to?” People want to stay connected. Now they can easily by using these applications to broadcast they’re presence over the Web.
So this works really well from person to person, why not from business to consumer? Twitter, Jaiku, and Pownce give your consumers the ability to stay in touch with your organizaiton on the most intimate of levels.
I think it’d be the perfect way to seed word of mouth advertising. Did your company just launch a new product? Are they going to hold some special event? Broadcast it real time using a presence application. Instantly people will get this information and will start talking about it.