For a few months now, i’ve been using the desktop version of the Twitter from my mobile phone, using Pocket Internet Explorer, to update my account. It has always been pretty clunky but its cheaper then updating and getting alerts from Twitter via SMS text messages.
I’m thrilled to see that Twitter has just launched a mobile phone friendly version of the Web site. It works great. You can send updates and check your friends updates easily.
Check it out at: http://m.twitter.com
I believe this announcement to be part of the bigger trend towards mobile phones becoming more and more of a major player in how people consume information.
Lately, I’ve been getting into a lot of discussions about blogging with my friends and co-workers. They’re always fascinated to learn about the new medium but most will say, “I just don’t have the time.”
The thing is… in today’s culture, I don’t think a person can afford to not blog. It has to be a priority to have a personal marketing strategy. Blogging is an effective way of marketing yourself and your ideas.
The World Wide Web is truly amazing. It allows for a global ongoing archived conversation. Any one can have a voice and develop a presence in the different communities and conversations that exist.
The thing is your voice has to have a presence.
Things will work better for you if you’re out in your community discussing the issues that are important. I don’t want to have a hermit as a business partner or as an employee.
Blogging isn’t about being overly verbose and whining a lot. It’s about learning to market yourself and your ideas within the global conversation. It’s having a presence.
For those of you who didn’t hear, Leo Laporte has left Twitter for one of the other micro-blogging services Jaiku. According to the latest Net@Night, Leo apparently just received his trademark for TWiT. Part of having a trademark is defending it. By Leo using and promoting Twitter on his shows, he’s causing brand confusion which hurts his ability to hold the trademark.
The real story is about how when Leo Laporte switched to Jaiku, he brought his legend of fans and followers with him. According to Scoble, the service went down last night because it couldn’t handle the TWiT Army. This goes to show that you’re influenced by your relationships in your social network.
We place our trust in and form relationships with celebrities, like Leo Laporte.
Could Leo bring down Twitter? When someone like Leo Laporte does something, a lot of people will follow.
UPDATE: I now have a Jaiku account. Do you?
We live in an amazing time. Because of the World Wide Web, people today exist in a networked marketplace. People are not just networked to their information. They are networked to each other.
Founded in 2004 by Mark Zuckerburg, Facebook has quickly become one of the most popular social networking applications on the World Wide Web. According to a recent article in VentureBeat, Facebook gets 1.5 billion page views a day. Facebook is becoming the defacto standard for staying connected with your various relationships in your community.
Facebook isn’t going to be going away any time soon, the fate that most are expecting of MySpace. This is because Facebook has decided to be more then the online representation of the relationships within your social network. Facebook is a platform for conversations within an online community to take place.
Last year, Facebook released an API so that programmers could take advantage of and build upon what Facebbok was offering. This is exciting.
So many social Web applications have been built lately. I can’t even start to name all of the different user accounts that I have signed up for lately. I can’t even start to name all the time times I have had to re-enter all of my different friends into these social networks.
Facebook knows who 90% of my friends are. Why should I try and reinvent the wheel? Why not just build upon Facebook’s existing platform.
Just think how much better Twitter could be. Instead of having to convince all of my friends to sign up for a new service. All they would have to do is use their Facebook account. All of their information would be there and all of the information about who their friends are would be there too.
Is there something scary about having one organization that is so in control of your social network and relationship information? Isn’t this kind of like everyone storing their digital identity with Microsoft via the MSN Passport? It really didn’t fly. Do we need an OpenID-like thing for not just describing you but describing your online community?
One thing I’ve been learning more and more is how much people are affected by their relationships. What people do, say, and buy is all effected by their social network. It is less important what the world thinks about what is or is not popular. It is important what your friends think are popular.
It seems like Amazon.com has always had user reviews. You could find some book, scroll down a bit, and there would be a flurry of reviews about whether the book was good or not. But who is writing these reviews? It’s some random Joe. What if Random Joe and I have different taste in books?
I have a few friends who are always finding great books. I trust them. When they say, “go buy this book.” I buy the book.
I have a couple friends from school who are always finding great new beers or wines. If they call me up and say, “hey Justin! You have to buy this wine.” I go out and buy the wine. I know that they know their wines. I could care less about what the wine critic for the Washington Post thinks.
My car broke down a while back. I was new to the Northern Virginia area. I didn’t know which mechanics were the ones I could and couldn’t trust. My first instinct was to call my friends in Northern Virginia to see which mechanics they use.
What’s more interesting about Digg.com is finding out what stories your friends digg or submit. I don’t care what the whole Digg.com community thinks. The whole Digg community thinks that Jessica Biel Bikini Photos is a big story but I don’t care. I will follow a few people. I may find one person in Digg who finds good stories. I could choose to follow him/her.
My friends and online relationships affect what I do, say, or buy. We need to make our social Web apps not just to show what the whole world thinks but what a smaller social network thinks. This will help users identify what new content they may or may not be interested in.
Last night I went to a meeting of the DC chapter of the Social Media Club, a group of like-minded people who are into “sharing best practices, establishing ethics and standards, and for promoting [social] media literacy.” It had a great time.
The most fascinating part of the evening was the average age demographic. There may have only been a handful of people over the age of 30. It was all 20 somethings who work at PR firms.
I think it was a testament to how much the younger generation depends on social media as a way to disseminate information. It’s something that can’t be ignored. The organizations that are ignoring it are getting left behind or have been left behind in the dust.
So does your organization use social media (blogging, podcasting, social networking) as a tool for getting its message across? How receptive has your management been? What tactics have you used to achieve by-in?
BTW – One thing I was slightly bummed about last nite. Debbie Weil, one of the thought leaders on corporate blogging and a Washington DC native, stopped by but I think when she saw how young the crowd was didn’t stay long. Hopefully I’ll get a chance to meet her again sometime soon.
One reason why i’m starting to really dig Twitter is that it allows for blogging with instant responses from your readers. If you have a question about anything, you can ask it of your Twitter followers. If people have an answer, you’ll probably get a response right away.
Being able to tap into your social network and get instant feedback is a pretty powerful feature.