With the addition of Snapchat to the mainstream social media landscape, I think people (especially those over 30) are feeling collective social media fatigue.
Recently, I’ve been having more convos about how each of the different platforms are distinctly useful. So, I thought I’d break down how I use the platforms…
Facebook – This is the best of what’s happening with the people and brands that I care about. It’s about truly understanding your audience, posting the best photos and the best links. Because it’s the “best of” and more so limited to your closer connections, there’s a better opportunity for deeper threaded discussions. But, it’s a fundamentally closed ecosystem. It’s harder to make newer spontaneous connections.
Twitter – This is a real-time stream of what’s happening in the world right now. It’s an open ecosystem. So, your connections could and will be everyone. You could and should post often. With Twitter, you have the opportunity to interact with anyone and have anyone reach out to you.
Instagram – These are photos that are the best of your life. It’s the highlight reel. It’s photos of beautiful lives, beautiful food, and beautiful travel. I’m increasingly seeing beautiful product photos or beautiful flim clips.
Snapchat – This is the opposite of Instagram. It’s raw and messy. The videos are quick. They’re not thought out. They show you the real life of who ever’s taking the pictures or video. It’s a great platform for turning and talking directly into the camera.
LinkedIn – This is for your professional life. What are you reading for work? What are you working on? Is there a new issue or topic relevant to those in your field. Your connections are the new rolodex.
Hopefully this makes sense. Each platform is different and serves a different audience.
Rule #1 is understand your audience. Where do they spend their time? Go there. But don’t be afraid to get your hands dirty and go multiple places, including Snapchat.