Watch The World Around You

I’ve noticed something about myself. When I’m in public arenas, I’m fascinated by what people are doing on their phones. Last night I flew to DC for a few days at the office. I was totally curious by what the sub 30 somethings were doing on their phones.

Especially as you get older, it’s easy to get stuck. But you gotta go where the puck is going, otherwise you’ll get left behind. Best way to know where things are going is by watching those that are younger than you.

For example, the market is clearly moving towards Snapchat as a predominant media platform. I know a lot of my peers cringe at the idea of Snapchat. But get over it. It’s the present reality. It’s what people use.

In general though, I think there’s a lot you can learn from just paying attention. When you’re in line for your morning latte or on your commute home, pay attention to the people around you. What are they doing? How can that inform how you go about trying to command their attention.

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