Twitter May Be Realizing the Full Stream is Overwhelming

There’s a report in Vice’s Motherboard that Twitter is experimenting with arranging your Twitter feed in a non-chronological order that’s curated by an algorithm.  It’s similar to what Facebook does with showing you the posts you’d find most interesting.

Twitter is trying to find a way to make itself more appealing to a mass audience and grow their numbers. Twitter could be realizing the forcing it’s users to consume the full stream is overwhelming.  Twitter may be the world’s microphone but if you follow many accounts that’s a lot to handle. It’s easier to just show consumers the things they’ll find most interesting.

I’m an off and on TweetDeck user for consuming Twitter. But then I realized that the fact that TweetDeck exists and is useful demonstrates Twitter’s problem. The stream is just too much that you have to break it into different columns. This is great for power users but the eyes of normal people glaze over.

Of course, while curated Twitter streams is better UX for consumers, it’s terrible for people and brands that use Twitter as a means to communicate with their audience. With the way it is now, it’s fairly straightforward how Twitter works and what you need to get seen. If Twitter moves towards algorithm-driven curation, we’ll have no clue if or how to actually reach the audience that we’ve built up, just like Facebook. You’ll probably have to pay in order to reach your audience on Twitter, much like Facebook.

I’m super curious how this’ll all shake out.

 

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