The other day I was thinking back to elementary school days. I can vividly remember being quizzed on the different steps of the scientific method. You ask a question, create a hypothesis, run an experiment, analyze results, rinse and repeat.
It’s funny how much this plays into my professional career twenty five years later. At work, we’ve done an incredible job building up social, email, and search as inbound marketing channels. We’re constantly asking questions and testing a hypothesis. Trying to figure out how we can squeeze out more juice.
It’s an exciting time to be a marketer. Every platform is providing a better and better analytics. And most of the platforms analytics are real time. You can try something and immediately get feedback from your audience about whether it worked or not, iterate, and repeat your test.
But more than marketing… that scientific method that we learned in elementary school really has become a lifestyle. You ask questions, try new things in life, see how it goes, analyze, iterate, rinse and repeat. I do it with every aspect of my life. It helps me as I work to optimize everything from an email marketing strategy to how to best teach my kid the things he needs to know.
It’s funny how much those early things play such a big important role in your life down the road.