Being a Modern Marketer Requires Basic HTML & JavaScript Skills

So my day job is marketing operations for AddThis. Today, I had to make some changes to our Contact Us form. It required that I change the backend routing which is done with JavaScript. I opened my Integrated Development Environment (IDE) and edited with the switch statement to include a new option that we were adding.

Yep, I’m a marketer and I know how to code. I have an IDE. I was able to write some basic JavaScript. And… it all worked.

I firmly believe that modern marketers have some basic HTML & JavaScript skills. You’ll find yourself needing to edit the code of an HTML email because something isn’t displaying correctly.  Are you going to run to a developer every time? No. That creates a HUGE bottle neck. Just do it yourself.

AddThis Website Tools is used by a lot of marketers. It requires that you copy & paste a couple lines of JavaScript and paste it into the code of your site. If we ask you to spot the <body> tag, that shouldn’t freak you out. Knowing how to do this yourself will gain you a tremendous amount of respect from your engineering team.

The modern marketer needs to be able to find their way around HTML, CSS, and some basic JavaScript. Marketing is increasingly technical and has to work with technical people. Having some basic technical skills is a MUST.

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