This morning I sent the 52nd issue of my personal email newsletter, Justin’s List. I share the most interesting things I read all week. Can’t believe that I’ve kept it going this long. It’s really just something I was experimenting with but the numbers always proved to be something people enjoyed.
It started out of a frustration with social media. It was feeling so noisy that I didn’t feel like I was reaching people effectively anymore. At work, we had invested a lot into email marketing and seen huge results. Why wasn’t I doing it personally?
Social media is so noisy. It’s a never ending stream that’s impossible to keep up with. If I post something on Facebook or Twitter, it’s a complete toss up whether someone will actually see it. When delivering something to someone’s email inbox, I feel more confident that they’ll see it. It’s in their inbox and their inbox is MUCH more personal.
And also interesting… Starting to see more of my friends experimenting with this as well.
The ancient technology of email isn’t going anywhere and I predict that’ll become even more important in today’s world.