Little things that make a big difference. 

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This morning Lauren and I wanted to go to brunch. It was before 10am. So, let’s be honest. It was breakfast. LOL. I had a hankering for Rooster, in the South Grand neighborhood of St Louis. We had tried going a different day but they were closed.

I looked online and was pleasantly surprised to see that they had opened at 7am. When your kid wakes up at 630/7am, if not earlier, brunch at 11am really doesn’t work. There’s no lazy mornings anymore.  Rooster being open at 7am was perfect, especially because it’s a hip spot where there’s usually a line. At 7-9am, it was practically empty, which is also perfect with kids.

At the end of the meal, we smelled something fishy. No it wasn’t the food. The food was amazing. Kid had gone #2 and needed to be changed. Usually this is an even bigger pain because you have to change them on a changing table that’s crammed into the most awkward spot, if there’s a table at all. What pisses me off even more is when they only have a changing table in the women’s restroom. Rooster had two spacious family bathrooms. It was like a dream.

By paying attention to the small things and accommodating to families (and really parents), Rooster got some word of mouth marketing. They also won them someone who’s gonna come back to their restaurant much more.

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