Buy the Early Release of Steve Wendel’s book “Designing for Behavior Change”

book-coverMy good friend, former colleague, and Principal Scientist at HelloWallet Steve Wendel is writing a book for O’Reilly Media on “Designing for Behavior Change.”    Well, they’ve started selling an early release copy of the book on the O’Reilly’s website.   Wanted to give Steve & the book a quick plug.

In the book, Steve really dives into how the human brain works when it comes to developing human behaviors & habits and how that can make you more or less successful with your product.

The concepts Steve writes about are super important.  As early adopters of technology products, every day I’m trying something new.  I’ll get really excited about it for a week or two and then never touch the app again.   That’s because there’s some underlying behavior or habit that this new app has failed to change.

As we design products, it’s crucial to have that high level of empathy for the people that we’re trying to serve if we’re going to be successful in what we’re trying to accomplish.  Steve lays out a roadmap for how to do that.

And… if you buy the early release copy of his book, you can send him feedback and comments that’ll make it into the final copy.

Also… you can read his thoughts on his blog Action Design and if you’re in DC, attend the meetup group Action Design DC where they discuss these ideas face to face.

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