When using it, you really saw first hand how writing about something brought people to your website. When you write about someone, if they’re tracking where they’re talked about, that person might/would actually come to your site and read what you wrote.
I’ve been talking about the advantages of social media with a number of colleagues. Seeing stats from Google Analytics or AddThis are great but it misses the context of who that person is. For example, you might only be getting 10 visitors a day to your blog BUT its the right 10 people. That was something MyBlogLog did really well.
Most visitors to a blog or any online community aren’t going to actively contribute. There visit is they way of passively participating. There needs to be a way of making that visit more meaningful.
When all you see is the traffic from Google Analytics, it’s too easy to get discouraged and quit. Most do.