Using Social Media for Stealing Your Competitors’ Customers

Technology like Twitter has brought customer service into a new age. Now I can tweet about a brand and usually get customer service faster than if I were to call them. Everyone has tweeted at @ComcastCares at least once. Their example made Twitter-based customer support a common place within most companies.

Well, what can be used for serving your customers, can be user for stealing your competitors. Just do a search in Twitter or setup a Google Alerts for your company’s competitors and you’ll find a litany of voices sharing their disappointments. Your competitor’s customers are sharing their disappointments hoping someone will care.

This is an opportunity. You can care. Care about your competitors customers and offer them a discount to come use your service. I did this all day long when I was at AddThis and competing with ShareThis. Actually won a few BIG customers this way.

Last night, Lauren needed the car to run some errands before a party that I was going to meet her at later in the evening. I had bought a membership to the smart car sharing service car2go and saw this as an opportunity to try it for the first time. I tried to unlock the car with my membership card and got an error. Called their customer service line and they said my car was defective. So, now what am going to do? This is how I was getting to the party. Ended up taking the bus to a spot where a friend could pick me up.

While waiting for the bus, I took the opportunity to express my disappointment with car2go on Twitter. Instantly, I got a tweet from Uber reminding me that they had cars on the road that’d love to pick me up. If Uber wasn’t considerably more expensive then I probably would have taken them up on the offer. I guess I was just impressed that someone from Uber was that on top of their Twitter accounts.

Why doesn’t every company do this? Watch your competitors’ users tweets and then offer them a discount or special offer to switch. Out care your competition.

(Photo by cote)

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