The Happiness Gap

As a company, we exist because we offer some sort of product or service that solves a problem. By solving that problem, we deliver happiness to whomever our core customer/constituency is.

When I sign up for a new app the first thing that I’m look for is… does this fulfill its promise of solving the problem that I have or how long do I have to wait to get my problem solved? How long do I have wait for the happiness? I call the time from when you sign up for an app to when it actually delivers on solving the problem the happiness gap.

The private town car service startup Uber is classic for getting this so right. Their goal is that after 5 mins of ordering the car phone that it should arrive. Once it happens, you feel like a million bucks. BOOM. Happiness.  Uber gets that what they’re doing is bigger than providing transportation services.

The design ecommerce platform Fab gets this too. You’d order an item and it’d take 3-4 weeks for it to arrive at your door. It was just too long. I’d forget that I’d ordered something from Fab. The happiness gap was too big. That’s why they’ve invested in their own warehouses and taking inventory so they can be more in control of the UX of shipping and fulfillment.

What service or product do  you deliver to your users?  How can you expedite the delivery of happiness to your users?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s