Every 5 minutes there’s a new startup popping up that’s building some new & exciting app to solve some problem I have. It’s great but to be honest I get bored with it all. Yes, your app’s functionality solves my problem but so does a dozen other apps out there.
What can you do to be different? In addition to solving my obvious problem, solve the deeper problem. Serve my life in a way that I didn’t anticipate. Surprise & delight me. Make my life happier. Make me feel better about my future.
For example, Fab.com does a great job of helping me connect with & buy from designers & artists. The deeper problem they solve is that they make my life more exciting & fun. Additionally, Zillow helps me find houses that are for sale. Right. The deeper issue is that I want to find a place for my life to unfold… for my future to happen. I want some security that I’ll find the right place. Zillow makes that possible.
Coincidentally, both companies have just put out TV commercials selling this.
First from Fab.com…
Second from Zillow…
Oatmeal Stout - Justin Thorp's blog 