Give me more than just your app.

Every 5 minutes there’s a new startup popping up that’s building some new & exciting app to solve some problem I have.  It’s great but to be honest I get bored with it all.   Yes, your app’s functionality solves my problem but so does a dozen other apps out there.

What can you do to be different?  In addition to solving my obvious problem, solve the deeper problem.   Serve my life in a way that I didn’t anticipate.  Surprise & delight me.  Make my life happier.  Make me feel better about my future.

For example, Fab.com does a great job of helping me connect with & buy from designers & artists.  The deeper problem they solve is that they make my life more exciting & fun.    Additionally, Zillow helps me find houses that are for sale.  Right.  The deeper issue is that I want to find a place for my life to unfold… for my future to happen.  I want some security that I’ll find the right place.  Zillow makes that possible.

Coincidentally, both companies have just put out TV commercials selling this.

First from Fab.com…

Second from Zillow…

 

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