What is worrisome is when founders equate vanity milestones with success. The attention will go away very quickly if your company fails.
I couldn’t agree more. Young entrepreneurs especially are getting the wrong idea. While getting written up in TechCrunch isn’t bad, it can actually help you acquire new users & investors, it’s not success. Success is building a successful and sustainable business.
So… do we need to create a culture where we are more transparent about the real milestones that we hit? What if we all started disclosing more about the revenue we make or don’t make? Could we change how we judge success?