My Interview in TECHcocktail

As promised, I also did an interview with Mark Bebawy from TECHcocktail on community management.  I’m pretty psyched about it.  Check it out and let me know what you think…

3. What advice would you give someone who was thinking of adding the position to their organization?
First, a Community Manager is the face for your company to a whole lot of your user base. It’s a job that’s way bigger than hiring some really green college sophomore who’s going to setup and monitor your Facebook page. Take hiring this position seriously. Don’t settle.

Second, when looking for a Community Manager, look within your own user base. Who’s your most passionate customer? A Community Manager needs to be able to communicate for the company but more importantly empathize with the needs of the customer.