You really need to love your customers… all your customers, otherwise it can turn around and bite you in the butt.
Gary Vaynerchuk demonstrates this perfectly in his latest video about his experiences at a hotel in South Beach Miami and how he and his friends were treated poorly. The experience got tweeted by multiple people and it influenced someone enough that they decided not to stay at that hotel for an upcoming trip. The hotel lost some $$.
(It’s funny because I was there hanging out with them at this hotel bar and must have left about 10 minutes before this happened.)
If you’re in the service industry, which is pretty much everyone because we all serve someone, you need to watch this video.
You are not in control of how people perceive you. Your community… your users are in control and there for as the guy in the video said, “you have to make every touch matter.”