I was sitting oustide at a coffee shop this morning talking with some friends. We were talking about restaurants in the city that we really liked. The conversation reinforced the principle that I had seen over and over again on the Web that sharing is at the center of discovery.
We find out whats new… we identify what we need to pay attention to… we process the world through the eyes of those that we interact with and what they tell us about.
If you’re a business, event, content publisher, or just someone with a message and want to get people to discover you, get people to share you. Get people excited enough where they want to tell their friends about you. Also… make it easy for your users to share.
What’s the last thing that got you excited enough that you wanted to talk about it?