Micah Baldwin on Company Blogging

My buddy Micah Baldwin just wrote an awesome post about company blogging. There was one section in particular that I wanted to share…

Most companies make the assumption that they know what they what their customers want to hear from them. It usually falls into a couple of categories:

  • Press Releases
  • Product Releases
  • Pricing Changes

What companies fail to realize is that their customers would rather engage with them than be educated by them. What companies fail to realize is that they are PEOPLE and PEOPLE use their products or services. And, PEOPLE, like to engage with PEOPLE.