So today I went with a bunch of friends to a screening of the movie Crossing (trailer above). It told the story of a family that lived in North Korea, the hardships, and how people try however they can to flea. It was an excellent movie.
As I was walking out, I thought to myself that I should buy it. When I get out to the table where they were, it was already sold out. This was definitely a bummer. It’s something I’d definitely want to show to friends and family.
The movie was small enough that it’s not the kind of movie that you can buy on Amazon or reserve on Netflix but it was good and you really need to see it.
When you set the bar at having to pay or having to have a physical copy of something before they can enjoy the content, I think you risk not getting your content out there at all. There are so many great movies out there that didn’t have the massive distribution deals and ended up fading into obscurity.
You could do things like sell the physical DVD but allow people to watch it online for free. The people that watch it online and like it are the folks that are going to buy the DVD and tell then show it to their friends. Make sure you allow people to make donations to your cause, if they like what you’re doing.