Yesterday, after I arrived in San Francisco and checked into my hotel, I headed over to Moscone South Expo hall for MacWorld Expo. I’d never been to a MacWorld before so I wasn’t really sure what to expect.
My first thought was… WOW. The booths were massive and the hall was even bigger.
As you walk around, you see a little bit of everything, from iPod/iPhone case manufacturers to ToDo list software developers to Brain Toniq to the biggies like Microsoft and Apple.
Now I can imagine that for the biggies like Microsoft buying a booth is kind of like paying your annual dues for being a part of the cult of Mac. But, if you’re one of the small guys and all you have the money for is a few big marketing pushes a year, what makes you want to buy a 10 by 10 booth?
You definitely saw every trick in the book being employed to get people to stop at a booth. One group had the car from Back to the Future at their booth, which was cool but I’m not sure what it had to do with exhibitor. There weren’t many women roaming the hall because they were all working the booths, which is kind of funny. Some were passing out food. Some were luring people with celebrities.
It just seems like it’d be hard to make an impression. What could you do at a booth which is going to leave enough of an impression on people that they’re going to engage further with your brand?
I talked to a handful of vendors and all in all you walked away like someone had just given you a pre-recorded pitch.
For me, the more valuable time yesterday was the parties. Those were more centered around people meeting people and exchanging ideas, plus they had drinks.