I recently finished the book “Tribes” by Seth Godin and I have to say that I very highly recommend that you all go out, buy it, and read it. If you’re flying home somewhere for Christmas, this is the perfect book to read on the airplane.
In the book, Seth talks about the prevalence of communities or “tribes” within our society and how the Web has made it easier for people of more niche interests to gather from across great geographic distance.
I think this book is an absolute must read for two types of folks.
You need to read this book if you’re trying to get a message across to an existing group. We are not just demographics, media markets or the targets of advertising campaigns. We are people. Part of our human nature is that we want to find like minded people to be in community with. If you want to reach people, you need to approach folks with this in mind. This book provides a great framework for this.
You also need to read this book if you want to lead a “tribe”. More later in the book he goes into how he describers leaders as heretics. They’re the ones that bring together a community of people to go against a common or established way of thinking. He writes “Change is made by people, by leaders who are proud to be called heretics because their faith is never in question.”
Being someone who is outspoken with diverse interests and big ideas, I find myself consistently in and amongst new tribes and being put in positions where I’m forced to be a heretic that is working to go against the established order and bring about change. Thus… this book spoke to me in many ways.
Have you read the book? What’d you think of it?