Last week I had the pleasure of attending Mashable’s Motivational Meetup in New York City with Gary Vaynerchuk.
The folks who ran the venue, The Volstead, were stupid and wouldn’t turn down the music so that Gary could give the motivational talk that Mashable had planned on so they took the talk outside. From a soapbox, Gary talked for half an hour and rocked it. BTW – I’m kind of glad they did it outside. It made it that much more awesome.
Check out the video of the talk. (I’d post it here but WordPress.com doesn’t allow me to embed Viddler videos. 😦 )
Probably the highlight is when he talked about how you need to treat your customers/users/community as if they’re guests in your house, which I think is 100% right on and is something that I strive to do everyday as a community manager.
Here’s Mashable’s summary:
1. “Hustle” – improvise, be resourceful, do whatever it takes to care for your community. Tough times require creative solutions.
2. “Next 24 months are the biggest opportunity for social media” – social media is mature. “It’s a baby. But it’s mature. It’s a baby with a mustache.”
3. “Large companies will cut social media because they don’t understand it” – the longer the big players stay away from new web technologies, the greater the opportunity for new entrants.
4. “The new barrier to building a brand is your time, not your pocketbook” – nobody can stop you from starting a global media brand from your house; all you need is time.
5. “Telling main street about Twitter is a waste of time” – keep it quiet; knowledge of new web technologies is your competitive advantage.
6. “Take Your Money” – go to Google, type in the keywords in your space. Look at the ads next to the results: these are people who pay to market in your niche. Call them. Convince them to spend those dollars on you instead.
7. “Anything that gets eyeballs is monetizable” – 2500 unique visitors a day should be enough to live on.