So… I’ve been thinking more and more about how you can “make love to your customers.”
After a day of running around, I came back to the personalized note that is pictured above. It was the maid assigned to my room telling me thank you for staying and asking if there is anyway that she can help. I was incredibly impressed.
There was nothing more that my maid or the hotel could do to make me feel more comfortable but I was just blown away by someone taking the time to write me the note. If anything, it endeared me even more to hotel chain and will guarentee that I stay at a Kimpton Hotel during my next trip.
This jived with some practices I do with my community. When a user signs up for an account at Clearspring, I’ll send them a note and say thank you. Yes, it’s the same note but if I know the person who’s on the list I’ll personalize it. Regardless, people love it when I take the time to say thank you for creating an account. The e-mail isn’t automatically generated. It’s me sitting down and sending them out because I really am thankful.
Just as there are a lot of hotels in San Francisco, there are even more things for people to occupy their time online. So when someone takes the time to spend time on your Web site or application, say thank you.
Saying thank you and letting people you know you appreciate them will just endear them more to what you’re trying to do.
So… have you had a cool experience where someone has written you a thank you note and really just knocked your socks off?