Probably my other favorite presentation at TechCocktail was by my friend Micah Baldwin, the VP of Biz Dev at Lijit Networks. He talked about SEO.
Now I’ve heard a lot of talks on SEO. Most made me feel dirty or like I was trying to get black magic. This was a breath of fresh air.
Micah went through some very practical tips and best practices for Web development that not only help SEO but are just good practices in general.
Like…
- Keep your code clean
- Keep your code minimal
- Keep your content focused
- Keep your content short
- Keep your clear
- Have good content
He even went over his own SEO experiment of how he became the #1 douchebag on Google… and he became #3 after previously not being ranked it all on the term.
Check his preso out at: http://learntoduck.com/douchebag.pptx
June 1, 2008 – UPDATE: Micah put his preso on Scribd: http://www.scribd.com/doc/3167777/Douchebag-SEO
Oatmeal Stout - Justin Thorp's blog 
hey Justin….the link to the preso is scrambled…
What’s the version of powerpoint that you have? This is a .pptx file which may require the newest version.
Micah posted the preso to Scribd. Once he sends me the URL, I’ll post it here.