I’m really tired of hearing folks from companies tell me “I wanna engage in social media.” It’s such the wrong way of looking at EVERYTHING.
Social media is not an ends. Being in business isn’t all about using social media.
If you’re in business, it’s because you have someone to serve. There are users who value what you do and you like serving and meetings their needs.
Don’t just engage in social media because it’s the cool thing to do. Don’t just start a blog or put up a Facebook Page because you read about it in the New York Times.
Engage your users using social media. Social media allows you to meet your users face to face. It gives you the opportunity to build this community and these relationships.
If when you start thinking about social media you can’t answer “why?” then you probably shouldn’t start because you’re not going to do that well.
Sorry for the rant.