Yesterday, Apple announced the addition of HBO television programming to the iTunes store. This is awesome and seems totally like a no-brainer for HBO.
For me (the consumer) it’s great too. I have yet to really dive in and get into shows like the Sopranos, The Wire, and Rome (I know I’ve been living under a rock). Now with them being on iTunes, its really easy for me to just buy an episode or two and slowly get addicted to the shows, rather then having to lay down the big investment.
Yes I know I could have added the TV shows to my Netflix que but that takes planning and fore thought. This is so much more easy and instantly gratifying.
I guess the lesson here is… make it so easy for people to try your content… to get a taste that it’s easier for them to become hooked.
So are you going to try any of HBOs shows on iTunes?