The other day I found the Guitar Hero Widget over on one of the Wired blogs. Inside the widget, they give a mini version of the game. It includes three songs. It’s really cool. Instead of using a plastic guitar, you’re using your keyboard but none the less it’s fun.
It gives me a taste of the game and would get me potentially excited about buying it.
Making a widget is SOOOO genius for a video game company. If i’m a big fanboy of the video game, I’d send this widget to my friends who were yet to be converted so that they too could get a taste. It empowers word of mouth advertising, which is the most powerful advertising technique.