I’m really starting to have a dislike of contact forms. You want to get in touch with someone or with a company and the only option that you have is a contact form.
Contact forms really feel like I’m sending my thoughts into this ominous black hole where nothing comes out of it.
As a company if you wanna be more inviting of conversation with your customers, don’t force people to e-mail email@example.com. Give your customer a person to get in touch with… an actual person.
Yes, you’ll say “oh but I’ll get spam.” Well, spammers are smart enough that you’ll get spam regardless. Plus, spam filters are good enough that it really shouldn’t be a problem any more. I get spam once a week.
So… be welcoming! Put an e-mail address for a real person on your Web site.