I’m really starting to have a dislike of contact forms. You want to get in touch with someone or with a company and the only option that you have is a contact form.
Contact forms really feel like I’m sending my thoughts into this ominous black hole where nothing comes out of it.
As a company if you wanna be more inviting of conversation with your customers, don’t force people to e-mail info@yourcompany.com. Give your customer a person to get in touch with… an actual person.
Yes, you’ll say “oh but I’ll get spam.” Well, spammers are smart enough that you’ll get spam regardless. Plus, spam filters are good enough that it really shouldn’t be a problem any more. I get spam once a week.
So… be welcoming! Put an e-mail address for a real person on your Web site.
Oatmeal Stout - Justin Thorp's blog 
Real people rule. Businesses need to relearn that. It’s basic. You don’t need a MBA to practice it and the ROI is very visible.
What you say is very true. And indeed it has prodded me into action, I need to really humanise our efforts…