The Importance of Shareability

One question I get asked a lot is “how do I make my content/app/video viral?”  Everyone wants to know the formula or the secret sauce.  While I can’t tell you the formula (because I don’t think there is one), I do think there is a pretty foundation element that you’ll have to have.

If you want your content, to go viral it has to be shareable. People have to be able to pass it from one person to the next.

This week Flickr has made the move of making their content more easily shareable.  In the upper right portion of each page, there is now a big “Share This” button.  You can quickly e-mail the photo, grab a link, embed it, or blog about it.

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