Students should also be aware of the repercussions of damaging their personal brand while in college. I don’t think some students realize that potential employers will Google them during the interview process. I have seen some less than flattering pictures of candidates at previous employers.
We live in an age where we live our lives online. We broadcast our every thought and desire via things like our blogs and Twitter.
We also hang out with people who are happy to broadcast our lives for us. I know that when I hang out with some people, I’m almost guaranteed there will be a photo of me on Flickr or Facebook or both later that day.
You can’t live your life in fear of saying something stupid. If I did that, I’d probably never say anything. I’ve said plenty of stupid things on and offline. BUT…
You do have to think about what you say and what you do. Once what you’ve done is out on the Web, it’s really out there forever.
Samantha Warren recently wrote a blog post “How Many Pieces of Work Should you Include in your Web Portfolio?” When you live your life online, your life is your portfio. Everything you’ve done will be there to represent who you are and what you do, for better or for worse.
The Google Search Engine Results page for you almost becomes as representative of you as your resume.
How does that make you feel? What do you see on your Google page? Embarassing college party photos or a body of work that you’d be proud of?