I had the pleasure of getting to know some of the awesome guys from Freshbooks at Future of Web Apps (FOWA) Miami. We chatted over drinks and they told me about how they planned on taking South By Southwest (SXSW) by storm and they sure did.
Saul Colt, one of the guys on their marketing team, wrote up a great post on what Freshbooks did to get their name out at SXSW. It’s fantastic and will serve as a guide for me for next year.
Oatmeal Stout - Justin Thorp's blog 
The hangover kits were the best part. Perfect for the occasion.