Steve Rubel has a great blog post – “Startups That Fail to Invest in Trust Will All Die“…
Web startups need access to talent. Often they need capital too (and a smart strategy for managing it). But I am going to argue here that their most essential currency is trust. However, a lot of emerging companies in particular tend to ignore it.
Great post… I think he’s right on.
Oatmeal Stout - Justin Thorp's blog 