eMarketer recently released an interesting report on online video consumption:
eMarketer projects that nearly 80% of US Internet users will watch online video at least once a month in 2008. A great indicator that online video has hit a mainstream audience is that 52.5% of all Americans or 154 million people will watch online video in 2008.
With online video hitting more of a mainstream audience, will 2008 be the year that I can give up cable television for good? I did a brief stint without it in 2007.
I don’t think it’s worth it anymore. Paying $100+ for Internet and Cable isn’t cost effective for me. Luckily, I have a roommate right now that splits the cost with me, but once I move out and get my own place, I’ll probably just get a wireless card for my laptop. Then I can watch the shows I want (and nothing more) from anywhere I want, not just my home.
Personally it is about content. I have cable and I have an apple tv. I find myself using both for different purposes. They could be one in the same if the broadcasting companies would allow more content to be distributed outside that of network/cable television.
With all this said, I see myself using my apple tv (or other device) more and more, but I don’t see canceling cable for a year or two.
I don’t think that I will get rid of my Cable Service. For one its bundled with my internet and right now the HD content (streaming) online isn’t that great. If you have a small TV it may be worth it but if you have anything bigger than a 36 then the resolution of online content may be bad. give it another 2-5 yrs before people start to totally move off of cable.
With hulu.com you may able to start trying.