In the intro talk here at Future of Web Apps, Brian Oberkirch quoted a Kevin Marks tweet which is AWESOME:
Before worrying about your business model, get your pleasure model straight
This is so right on. Too often, we worry about how we’re going to make money with our Web app or Web content but we don’t think about how we’re going to improve the lives of our users.
More soon…
Oatmeal Stout - Justin Thorp's blog 
I really enjoy the Jessica 3000!
Oh, whoah, I guess I should read the blog post in addition to the title.
While the idea of “innovate and monetize later” may horrify VCs everywhere, I have to think it really is the best way to approach web apps…
Justin –
You’re so right. When you put money second, it ends up flowing in – that is, of course, if you’ve been correct in really understanding the needs of your customers and been careful to get the other parts of the business right.
Victoria