It’s been really interesting to watch as Apple has continued to lower and lower and lower the barrier to entry for people to buy their first iPod.
It’s like now… if people ever wanted to try an iPod, they could just get an iPod shuffle. It’s $49. What do they have to lose?
I guess… if I wanted to learn from this, I’d ask myself that if I’m trying to sell product X how can I make it so simple that people would be like “what do I have to lose?” It’s so easy and has such a low barrier to entry.