I was having a conversation with a friend the other day about using blogs as a method of forming a relationship of trust with your readers. What blogging does is make you available.
Blogging says I wanna have a conversation with you. It says I care about what you think and I want your feedback. It’s HUGE.
Blogging is a lot like a Professor’s open office hours. It says I want you to come and chat with me.
It makes you and your opinions visible.
If I think about leaders in the technology industry, there are so many whom I feel like I know because I read there blogs. They’re visible but also feel available. If you asked me what their name was I could tell you.
But then there are those technology leaders who don’t publish blogs, I don’t know their names. I don’t have the level of trust with them.
Lesson of the day: Blog
Oatmeal Stout - Justin Thorp's blog 
I agree completely. I blog, I talk to other bloggers I like to think that I have a good relation ship with my on line friends. As an example, I’ve been made a moderator on a site where I have never met any of the members – most are on the other side of the Atlantic or planet, but the trust has been built up over a period of years