First off, this post is not here to diminish the brilliance of Guy Kawasaki and the important role he played in computer history. I found one of his latest blog posts interesting. He gives a quick overview about what he did and things he learned while launching the site Truemors.
I just wonder if one of those lessons learned is the importance of having a compelling idea and being able to execute it well.
Truemors is as he describes it on the site “a web site that enables you to ‘tell the world’—within the bounds of good taste and the law anyway. You can post your rumors, news, and sightings, and anyone with web access can read and rate them within minutes. ”
When I first go to the Truemors Web site, I ask the same question I ask of any Web site that I go to the first time, “What is this and Why do I care?” With Truemors, it is not immediately apparent what the site does and why the user should care. I wonder if this is the reason why it looks that user involvement is underwhelming.
So the moral of the story is: It’s not good enough to have an idea. It has to be compelling for your users and it has to be well executed.