One truism that I have been learning is the importance of being able to laugh at yourself and being able to shrug things off. Yahoo! was a recent example of this.
One of their baseball park advertisement signs got placed write next to the 404 foot marker at the back wall of the stadium. It said, “Yahoo! 404.” For you non-geeks, 404 is the online status code for a Web page being not found.
This whole experience gave me more respect for Yahoo!.