One question that I get asked quite a lot is, “Should I be paying attention to Second Life? Is it just a fad?”
Well I absolutely do not think that virtual immersive environments are a fad. It is possible to make compelling three dimensional simulations which you are going to want to come back to again and again. Virtual worlds are here to stay in some shape or another. I have no idea if Second Life will be the one to make it big.
According to Gartner, they think everyone is going to be hopping on the Second Life bandwagon. They reported that “80 percent of active Internet users will be in non-gaming virtual worlds like Second Life by the end of 2011 .” Wow… thats a lot of people.
But it signals something important. You do have a little bit of time before Second Life or virtual immersive worlds make it big.
I don’t think that every company under the sun needs to run out and purchase a presence in Second Life. I would recommend Second Life as a fertile ground for experimentation and research because as I said before, it will be the future.