While the one millionth registered user is something to celebrate, it shouldn’t be made to look like Digg.com has one million active users. Registered users doesn’t mean active users. It is irresponsible for Kevin Rose and Digg.com to kinda sorta blur the lines between the two. Digg should release the number of active unique users they have.
I have had a Digg account for a while but I don’t use it that often. The convenience and novelty of Digg.com wore off a long time ago because it was an inefficient way to find the day’s top stories. I would guess that Digg suffers from the ‘try me virus.’ People use it for a few months then leave.
Didn’t all of the Silicon Valley companies learn from all the flack that Linden Labs’ Second Life got for not clarifying that in-world residents doesn’t mean active or unique accounts.