Last night I went to a meeting of the DC chapter of the Social Media Club, a group of like-minded people who are into “sharing best practices, establishing ethics and standards, and for promoting [social] media literacy.” It had a great time.
The most fascinating part of the evening was the average age demographic. There may have only been a handful of people over the age of 30. It was all 20 somethings who work at PR firms.
I think it was a testament to how much the younger generation depends on social media as a way to disseminate information. It’s something that can’t be ignored. The organizations that are ignoring it are getting left behind or have been left behind in the dust.
So does your organization use social media (blogging, podcasting, social networking) as a tool for getting its message across? How receptive has your management been? What tactics have you used to achieve by-in?
BTW – One thing I was slightly bummed about last nite. Debbie Weil, one of the thought leaders on corporate blogging and a Washington DC native, stopped by but I think when she saw how young the crowd was didn’t stay long. Hopefully I’ll get a chance to meet her again sometime soon.