Congrats to nclud on 2 Years of Making the Web Prettier and Way More Fun!

I’d like to personally congratulate  Washington DC-based Web creative agency nclud on their 2nd anniversary. Not only do they do amazing job of making the Web a more fun, prettier, and usable place, they’re also awesome people.  Martin, Alex, Dan, Doris, and Michael are all great friends.  Plus, they’re a pillar of DC’s emerging tech community.  I’m confident they’ll continue to do great things for many more years to come.

Visit Your Users Where They’re At. Don’t Force Them to Go to Trade Shows.

Was reading up on the latest thoughts from the great Scobleizer.  In a recent post, he wrote:

Walking around Broadcom’s booth at CES also taught me a lesson. That the CES show is going back to its roots: interactions between tech companies and the buyers. That’s something that can only efficiently happen in a tradeshow: getting all those people to visit your company’s headquarters just won’t happen.

So, tradeshows won’t disappear.

If your a company and you want to build community with and have relationships with your users, a trade show is the LAST place you should look.

I just spent the last week at MacWorld and saw a lot of cool stuff but I can tell you that no one working booths was trying to have a relationship with me.  They didn’t want to have a conversation.  They were too busy dealing with all their booth visitors.  They wanted to get their talking points out, get their demo done, maybe sell a product, and move on to the next person.  It was all 90 second interactions.  It wasn’t anything real.

At MacWorld, I doubt very many of the people that were working the booths actually worked for the companies that they represented.   There were a few exhibitors that had OBVIOUSLY hired booth babes.

Instead of spending LOTS and LOTS of money on a booth, go visit your users where they’re at.   It’s the reason that Apple decided to pull out of MacWorld.  They have their retail stores.  There the company can get to know people individually.

I’ve been really impressed by Matt Mullenweg, the creator of WordPress and founder of Automattic.  He travels around the world to WordCamp, the WordPress user conferences.

Every time gang at FreshBooks goes to a new city.  They hold a customer dinner and take their customers out to dinner.

This is how you build relationships… friendships… winning life long customers.

Community Needs a Physical Place… A Place “Where Everybody Knows Your Name”

(Photo by Jared Goralnick of John Coston, Nick Whitmoyer, Doris Steere, Me, and Tony Via)

Today,  a few of my friends got together and we ate some tasty dim sum style Chinese cuisine at a restaurant in Arlington, Virginia.   We had a fantastic time.   After that, we went to Arlington coffee shop Murky Coffee and just hung out.  It was also fantastic.

This all got me thinking…

It seems like for most of my life the communities I’ve participated in have had some physical location that have gone with them.  With my high school friends, we’d always hang out at this one Mexican restaurant in Lansing, MI.  When I was a freshman in college, one of our friends’ dorm rooms just somehow became the defacto dorm room that we all went to hang out in.  Later in my college years, we all spent our time at the campus coffee shops. Now it’s Murky Coffee.

If you look at popular culture, you will see a similar theme.  I’m currently hooked on the TV show “How I Met Your Mother”.  In the show, the cast spends all their time at the bar MacLarens.   The TV show Frasier had “Cafe Nervosa.”  The TV show Cheers was completely based around the idea of friends getting together at a bar.

In a place like Washington DC, achieving community is tough.   Everyone is super ambitious and super busy.  People live in geographically spread out areas.  Yet, if you want to build community, you need that kitchen table time.

You need that time where you’re just sitting around a table and talking.  You need to do it often.  It shouldn’t be something that’s on a schedule. It should be spontaneous. Life doesn’t live itself by the schedule on my iPhone.

This time is what makes your community strong.

Thus far for me, the place has been Murky Coffee.  Sometimes it’s just me and then I’ll do work on my laptop which is just about always with me.  Often, I’ll tweet about being there, some folks will show up, and we have a great time.  Also… I’ve been telling more folks that I hang out there and when I hang out there so I’ve started just running in to people.

Murky has many of the ingredients for a great common spot.  It has lots of seating, great coffee, free wifi,  kind of centrally located, and it’s pretty chill.

So does your community have a place that it gets together? If so, where?

Arlington County (VA) Government Joins Second Life… Cool But…

I was kind of surprised when I woke up this morning, drinking coffee, and flipping through the paper to find a feature story on Second Life on the front of the Washington Post Metro section.

The story talks about how the Arlington County (VA) government has just recently opened up a virtual office in Second Life.   This was done by one of the Arlington County staffer completely on his own personal time.

While I think this is cool and I really dig Second Life and what they’re trying to do with it, I think Second Life has a long long long long long way to go before it will achieve mainstream.  It’s a potential picture into the future.

What worries me is that after reading this article companies who are now just starting to approach using the Web as a medium for building communities are going to turn to things like Second Life as the answer, when they should be looking else where.

If you’re looking for tools, go to things like Facebook, blogging, or Twitter.  Heck… first on my list is probably e-mail because it’s still the biggest way that people share and pass around information online.

Let’s look at some of the numbers, Second Life to date has only had 16 million accounts created.  Only half a million of those accounts have signed on within the last 7 days.  In comparison, Facebook has around 130 million active users.

Let me say again, Second Life is awesome and I think they’re doing some incredibly innovative things.  But unless you have your entire community there or your company has a lot of disposable R&D money,  Second Life isn’t where I’d be investing my time and energy.

Have you used Second Life?  What do you think?

Personal Brands, Egos, and Building Community

My buddy Nate Westheimer has a good post about “egoless community organizing.”

There has been all this discussion, especially with in the Washington DC tech community,  around whether someone with a strong personal brand can work on a team where they’re serving the team and not just serving themselves.

I think Nate hits the nail on the head when he writes that they key is, “creating a culture where people ‘stay focused on the mission, as opposed to personal ambition.’ “

I think it’s one of the reasons why Clearspring has been so successful.  Despite there being a lot of industry rockstars here that have had some pretty massive accomplishments,  there is a culture where we’re all focused on the mission of  ”helping publishers and marketers extend their reach to the leading social networks, start pages and blogs and to respond to growing consumer demand for a more personalized desktop, Web, and mobile experience.”

Kitchen Table Time…

For the last week, I’ve been home in Lansing, MI and spending time with my parents.  It’s been wonderful.  It’s always great spending time with your family.  Bummed my sister and bro-in-law weren’t able to make it up but it was still a great time.

One thing which has made our family so tight and strong is that we spend a lot of time sitting around the kitchen table.  Whether it’s eating, drinking, playing a game, or just talking, we spend a lot of time sitting around the kitchen table. (Our favorite family games are Sequence, Scrabble, and Canasta. :-) )

During this time, we compare notes about what’s going on in each other’s lives.  We talk about what’s going on in the world and locally.

One of the biggest things that I’ve learned in 2008 is that if you want to build a tight community, whether it’s a family, company, or user base,  you need some kitchen table time.

You need to have some type of time where you’re spending time together and just getting to know one another.  You need to be in the position where you look at your community members like members of your family.

This means you need to find your community members and invest in them.  You have to show them that you love them.

It could be as easy as taking someone out for lunch or saying “hey I’m proud of you!”.  You have to show that you care and completely into what they’re saying and doing.

When you have this tight bond, you’ll see communities that will be able to do some pretty amazing things together.

Michigan Wine Country: A Community That Needs a Face

If I mentioned that Michigan has a substantial number of wineries, most of you’d probably say, “Michigan has wineries?!?”  There are actually wineries all over Michigan.  (You can find more info at MichiganWines.com.)

Today I went with my parents to Haslett, Michigan’s Burgdorf Winery to check out their winery.  They don’t grow their own grapes or fruit (they have some awesome fruit wines) but they buy the grape & fruit and then make and sell the wine in this pretty massive addition that put on their house.  It was good.  I walked out of their with a bottle  that I’ll be brining back with me to Washington, DC. ;-)

But… unless someone would have told you about Burgdorf, chances are that you would have never have found it.  Much like most Michigan wineries (or so it seems), they completely depend on word-of-mouth as the way to get the word out.

It seems like the Michigan Wine community is in desperate need of a face.  It’s needs an evangelist or a community manager.  It needs a person that you can see and have a relationship with.   It’s in the need of someone who’s going to go out into the world and tell everyone about the wonders of Michigan wine.

Why hasn’t there been more Michigan wine on Gary Vaynerchuk’s Wine Library TV?

It’d be great if someone did a video blog that chronicled their journeys from winery to winery… talking to wine makers along the way.

You could go around the country and hold tasting parties where you showcase Michigan wine.

Have you had Michigan wine?  If so, what do you think?

What’s a community that you think needs a face?

Blogging Because I Can’t Have Coffee with 150 People Per Day

If you know me, you know that one of my favorite things is having coffee, lunch, beers, dinner… whatever, with friends. Love talking about what’s going in life and digging deep.  Thursday, I had the pleasure of meeting and having coffee/lunch with a lot of really great and amazing people.  It was such a blast.

As much as I’d like to think otherwise, meeting folks face to face is not a scalable method of staying in touch with my entire community of friends.  As the number of friends I have grows, the number of hours in the day doesn’t.  Also,  I’ve met a lot of folks from many different parts of the country or the world yet I can’t be in all different parts of the country or the world at the same time.

So… you leave yourself with the quandary, how do you keep in touch with all these people?

For me, this blog has played a major role, in my ability to stay in touch with all of you.  Hopefully, when you read my blog posts, you can “hear my voice” and see me coming through in what I write.  Hopefully reading my blog posts kind of feels like you’re sitting across the table from me at Starbucks.

It’s not that I want this blog to be a replacement for that person to person interaction but I want to have some mechanism for staying in touch with you all between when we’d typically see each other face to face.  I want to maintain that level of community.

Part of the promise of the blog is that it this won’t just be me talking.  As much as I love talking, it’s definitely not as fun as being in a conversation… being in community.

Please comment.  Tell me what you’re thinking  Tell me when you agree with what I say or when you think I’m fully of crap (which I’m confident is quite often.)  Let me know what your blog is and I’ll try and read that too.

Together, we can really create what my friend Shel likes to call a “global neighborhood.”

How Do You Use Twitter to Provide Customer Support Without Pissing Off Your Friends?

So… this morning I was drinking coffee with my buddy Jackson before a meeting that we were both going to.

He brought up that he loves following me on Twitter and he’s going to continue following me but sometimes it can get slightly “noisy”/annoying when I’m using Twitter as a mechanism for doing customer support for Clearspring and AddThis customers, like the amazing Frank from @ComcastCares.

I completely agree with Jackson’s concern.

I LOVE Twitter because it allows for me to have a certain level of connection with both my friends and my greater communities, as well as the Clearspring and AddThis user communities.  But… by using it to have conversations with such a large base of folks, I run the possibility that I alienate the friends that I started out with on Twitter, when I was just using it to share what kind of beers I was drinking and when I was waiting at an airport terminal. :-p

All of my communities aren’t interested in all sides of me.  Today’s social networks can’t have such a macro way of approaching how I communicate.

Yet… I’d much rather have just a single Twitter account.  Having multiple is  just a lot to manage.

I don’t want to hide under the cloak of a corporate Twitter account.  I agree with Dr. Mark Drapeau. It adds so much to the conversation when all the relevant parties are completely transparent about who they are.  It adds an authenticity.

So what should I do?  Should I create a Twitter account that’s @JustinFromClearspring?  What do you guys do?