However, for the vast majority of people who utilizes social media for everyday communication, the dirty little secret is nobody really cares what you do. Absent of unlawful behavior, I feel you have to burn some major calories on getting attention of others. If true, it suggests an accumulativea steady stream of loyal fans or building a community is actually quite difficult–you have to give reason to people to why they would want to come your site.

I mean this internet is an example of broadcasting content on it’s head. People actively have to seek out your content and pull it for usage. Whereas, old media is the opposite where people consume it by simply seating there, passively.

Where i am going with this is that the privacy issue is only as important as how big you are on the Net as your reputation is tied to your content. So control of it is important. But folks like me, it means very little what Google knows about me. What are they going to do with my reading habits? Send me more links for Sci-Fi novels? Not exactly a big deal in my book. Thoughts?