I have a new iPhone game which I’m addicted to. It’s called Mafia LIVE! (iTunes URL) It’s a mobile massive multiple role playing game and SOOO much fun.
At the start of the game, you’re a kid on the street who’s trying to start the biggest mafia family. There are jobs for you to do, you fight other families (who are other people who play the game), you win money, buy equipment, and you buy real estate. As time passes, collect skills, and experience, the more you have the ability to do.
As if this wasn’t addictive enough, the game has a bigger social component to it. You create your mafia family by teaming up with your friends. For example, my mafia family code is 200313114. (Invite me to your family :-)). In the game you can enter my code and we can become a bigger family to do bigger things. It even has address book integration so that you can send invites.
It’s a really fun game.
The most interesting part of the game is that it’s SUPER low-fi. It’s not super fancy graphics. It’s probably just a mobile Web site.
I wonder what kind of numbers the game gets. I hope they’re tracking the numbers. I bet they’re getting some crazy high engagement levels.
Now they just need to find out a way to keep people paying them money so that they can continue making cash even from the folks who’ve been playing the game for a while. Would it be through ads? Would you have to upgrade to a 2.0 version of the game, kind of like with the new World of Warcraft packs?