Comments on: Twitter Is Just As Good for One Way Broadcasts as Two Way Conversations

By: Paul Wiggins

Paul Wiggins — Sun, 14 Dec 2008 06:14:57 +0000

I think 23,000 updates for
just 113 transit twitter followers puts things in perspective.
@paulwiggins

By: Justin Thorp

Justin Thorp — Sat, 13 Dec 2008 21:48:13 +0000

Mark, I completely agree that businesses can get great mileage out of using Twitter for that person to person interaction. I also think there is great utility in using Twitter as a place to get those up to the minute broadcast style updates from an organization or company.

By: Mark Drapeau

Mark Drapeau — Sat, 13 Dec 2008 20:22:35 +0000

Thanks Justin. I’d say that Obama was an exciting exception, and for most small and medium brands that want to build trust and loyalty, they will get more milage out of using people than with anon accounts, even if those accounts are personable. The CEO of Zappos and similar really connect because you know it’s them at the other end.