I was having a conversation with a friend the other day about using blogs as a method of forming a relationship of trust with your readers. What blogging does is make you available.
Blogging says I wanna have a conversation with you. It says I care about what you think and I want your feedback. It’s HUGE.
Blogging is a lot like a Professor’s open office hours. It says I want you to come and chat with me.
It makes you and your opinions visible.
If I think about leaders in the technology industry, there are so many whom I feel like I know because I read there blogs. They’re visible but also feel available. If you asked me what their name was I could tell you.
But then there are those technology leaders who don’t publish blogs, I don’t know their names. I don’t have the level of trust with them.
Lesson of the day: Blog
2 responses so far ↓
MyCapitalWeb.com LLC · A key blog lesson: People get to know you through your blog // July 21, 2007 at 10:46 am
[...] Read this post from Justin carefully. He hits a homerun in making the point that people can get to know you well through your blog. You may never meet, but they know you and you can build trust through this virtual and interactive relationship. [...]
nergalicious // July 22, 2007 at 2:14 am
I agree completely. I blog, I talk to other bloggers I like to think that I have a good relation ship with my on line friends. As an example, I’ve been made a moderator on a site where I have never met any of the members - most are on the other side of the Atlantic or planet, but the trust has been built up over a period of years
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